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Springer
shoots to
score
Media experts are hailing
Fußball-Bild
as one of
the industry’s most exciting experiments in recent
history. The new daily sports newspaper from
Germany’s Axel Springer Media Group makes
a bold debut in the print arena.
S
played across the front page of
the latest
Fußball-Bild
is a con-
frontational image of two foot-
ballers revved up and ready for fierce
battle. Attacking at left is FC Schalke’s
midfield player Nabil Bentaleb. Div-
ing in for a heroic save at right is FC
Bayern Munich’s goalkeeper, Manuel
Neuer. “We could beat Bayern, if…”
screams the headline.
The “if” in the headline piques curi-
osity – and raises a smile – as Bayern
Munich solidly leads the German Bun-
desliga, while Schalke is rock-bottom
in 18th place. How exactly does the un-
derdog hope to turn the tide after inglo-
riously losing the first five matches of
the season? Where will they find the
fighting spirit to beat the reigning Ger-
man champions and most successful
club in German football history?
As of 26 August 2016, all this – and
everything else that football fans need
to know – can be found hot off the
press in the daily
Fußball-Bild
.
Germany’s first
daily sports paper
As soon as it hit the shelves, the new-
comer was hailed “one of the most ex-
citing print experiments in recent histo-
ry” by experts such as the German me-
dia website Meedia.
Fußball-Bild’s
kin-
ship to Springer’s national
Bild
news-
paper is certainly plain to see – read-
ers enjoy the same modern, profession-
Text:
Christine Wahl
Photos:
Anja Wechsler
UPM
NEWS
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