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GAZETTE
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" I don 't mu ch care where," said
Alice.
" T h e n it doesn't mu ch matter
wh i ch way you go," said the cat.
Robert Parsons said t hat many
solicitors were like that at the
momen t. They had no idea wh at
image they wan t ed to portray or
whe re they were going. He said
t hat this contrasted sharply w i t h
our compe t i t o rs w h o were in-
creasingly p r omo t i ng an image to
the public t hat they were the
people w h o cou ld help in all
situations and should be the first
port of call. He urged us to give
careful t h o u g ht to the image we
portray and to spend t ime creating
good first impressions and sustain-
ing this t h r oughout the transaction
by " g o i ng the extra m i l e" for the
client.
John Loosemore and Robert
Parsons ended by talking about a
corporate advertising campa i gn
and urged the Law Society to con-
sider this. They believed it should
have several key elements. First, it
would stress that solicitors can give
a total service; second, t hat t hey
can be consu l t ed " w h a t e v er the
p r o b l em" and third, that the client
should " s ee us f i r s t ".
Before John Loosemore and
Robert Parsons began the seminar
they assured us t hat we would, at
the very least, come away w i th one
or t w o good ideas and begin to
think some of these issues t h r ough
before the w i nd of change hit us
w i t h a vengeance. We picked up
more t han one or t w o good ideas,
we were certainly not bored. The
publicity claimed that " t h is seminar
will hold your a t t en t i on and moti-
vate you to practise expansion". It
remains to be seen wh e t h er this
last p r om i se w i ll be f u l f i l l ed.
Perhaps t hat is more in our hands
t han theirs. It is up to us to
take on board the advice we were
given and " i mp r o ve our service to
clients and increase our profit-
ability".
•
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