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Energy efficient lighting solution complements international brand
Busby is a leading wholesale and retail fashion
group in South Africa. Busby Retail distributes
extensive ranges of clothing, luggage, handbags,
accessories, eyewear and footwear, all bearing
international brand names, house brand names
and private labels. The company is innovative and
dynamic which led it to approach Solid State Light-
ing International (Pty) Ltd to provide guidance on
an energy efficient LED lighting solution that would
complement the Guess brand, store location (Sand-
ton City) and customer profile while maintaining
the quality and efficacy of lighting standards set
by the brand internationally.
Customer challenge
Traditionally, Guess stores were designed using
70W and 35WMetal Halide lamps to provide high
levels of illumination and a high colour rendering
index with emphasis on illuminating the products
on display. However, owing to stringent changes
to the landlord’s store design requirements,
aimed at energy efficiencies required for new and
retrofit stores, tenants were required to reduce
their specific connected energy loads, in particular
the lighting solutions used. To prevent this from
resulting in a reduction in store light levels, a so-
lution was required that would complement the
StyliD offered energy savings, excellent light quality,
stylistic freedom, and maintenance savings.
retail brand while falling within the landlord’s shop
fit-out specifications, which restricted the specific
connected load of the store design to <34W/ m².
The right lighting
Based on the existing store layout, the SSLI design
team used Dialux to model Philips LED StyliD lamps
using various combinations of beam angle, CCT and
efficacy levels until the right lux levels were met
and, in some cases, exceeded.
The Philips StyliD is a breakthrough LED concept
combining design, the latest and most innovative
LED technology and optical systems, and reliable
heat management. StyliD offers substantial energy
saving compared to halogen, quality light, complete
stylistic freedom, and significant maintenance sav-
ings. A mix of narrow and wide beam angles and
a mix of 3000 K and 4000 K CCT ensured SSLI
achieved the highest CRI possible. Using the StyliD
Compact Track Light provided a solution that fell
within the landlord’s shop fit-out specifications and
significantly lowered the energy consumption and
the specific connected load of the store design to
<20 W/m².
LiD
FEB/MAR
2017
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