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Why Should I Research an
Employer?
• To help gain some idea of the career potential that
exists with a particular employer.
• To locate employers that I might not have been
aware of that are in my targeted career field(s).
• To help prepare for an interview with an employer.
What Do I Need to Know About an Employer?
At a minimum, make sure that you are familiar with the following aspects of an employer.
• Name, age and location(s)
• Product lines and/or services
• Parent company and/or subsidiaries
• Financial picture of organization, assets, stock picture, recent mergers, etc.
• Major competitors
• Growth history
• Career possibilities
• Deadline for application
Where Can I Find Information About an Employer?
1~ Your Career Guide!
This Career Guide is an excellent resource for you to reach organizations that are actively
recruiting college graduates like yourself! Take time to review carefully the advertisements that
these recruiters have placed in your Career Guide. These advertisements will typically include
open positions and contact information. You can then contact the organization if you desire
additional information.
2~ Newspapers
The business section of most newspapers contains numer-
ous articles about local companies and their executives. The
public library is a good place to find current newspapers and
indexes of newspapers.
Researching an Employer
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