14 / 44
CUSTOMER PROFILE
“For example, you’d be amazed at how
many light bulbs a painter uses. Most
paint stores don’t carry light bulbs—
we do.”
Another way the store stands out from
its competitors is with its inviting layout.
Painted tables and desks are scattered
throughout the paint chip area, offering
customers places to sit and showing them
firsthand the difference a coat of paint
can make to furniture. This laid-back and
decorative setting helps shoppers relax.
They can browse through wallpaper sample
books while sitting at a table by a fireplace.
“We have that softer side to our
business,” says Curt. “People feeling
comfortable coming in and looking around
and thinking about what they might want.”
Working With Blish-Mize
As their customer base has
broadened, the Mungers have continued
to add more and more hardware
Munger Paint & Wallcovering has expanded its selection to include cleaning supplies, hand tools
and more—all products they’ve been able to bring in thanks to Blish-Mize.
14
Spring 2017 •
Hardlines
Strategies