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Penguin's cookery community The Happy Foodie Newsletter Takeover, August
• Sent to 48,000 subscribers (23% open and 4.3% CTR)
• Pickled Red Onion & Lime recipe had 424 clicks through to the recipe online
• 150 clicks through to buy the book on Amazon
Supporting Competition
• 2,235 entries
• Competition page had 3,910 page views, recipe page that had the ‘clue’ to the
competition answer had 1,900 page views
• Competition post on FB had a reach of 12,369 people
• 979 people ‘opted-in’ to subscribe to the Kilner Club newsletter
Housewares Live July feature Kilner Cook Book
375 views
Steamer Trading Cookshop, July Blog features Kilner Barrel
Drinks Dispenser & Handled Jars for a 'Make the Perfect
Party Pimms' article.