cassidyturley.com | 3
Strategy
Dedication
Success
SUBLEASE Services
Marketing Plan
CONSTANT
DEAL FLOW
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Before the Tour
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Know the prospect by asking the right questions
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Research company; know existing location, motivations and
requirement details
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Work with Property Management to prepare space and
building for optimal showing conditions
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More preparation = higher probability of tour success
After the Tour
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Detailed follow-up with broker and/or prospect: what did we do well, how can we improve? How
did Four Resource Square stack-up to competition?
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Understand what it will take to
WIN THE DEAL.
• Follow up with visuals and custom, supplemental marketing materials that stimulate more
dialogue with the broker and/or prospect.
• Provide ownership with a detailed leasing report so that you know of all proactive marketing
endeavors, real-time prospect list and information as to why we did or did not win deals.
Source the Prospect
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Mixed media strategy using brokers, direct contact and
events
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Understanding the competitive set of buildings and
tenants therein
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Cold calling tenants and sending unsolicited proposals
to prospects inside and outside of the submarket
A Cassidy Turley Marketing Strategy
Programs and Tools to Expedite Leasing
Market and Property Evaluation
Collect information for property, competition and overall market for Charlotte to determine target
audience and create custom marketing plan for the asset.
Collateral and Online Presence
Design and prepare custom full color marketing collateral suitable for email distribution and hard copy.
List featured properties on online commercial real estate search services
Advertising and Promotion
Develop local advertising schedule and discuss promotional options including direct and email
campaigns, broker events and incentive programs to continue promotion of the property throughout
the life of the listing.
Public Relations
Maintain local and national media lists to target press release mailings and promote events. Four
Resource Square will benefit from Cassidy Turley’s locally-hired PR firm for additional innovative ideas
to generate activity.
Materials
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Flyers, Brochures
(Interactive), Display
Boards
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HTML emails and
promotions
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Property Website
Listing Services
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CoStar
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LoopNet
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SiteIndex
Our Strengths
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Creative Deal Makers
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Progress-Oriented Marketing
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Timely & Responsive Feedback
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Monitoring Performance
Best-in-Class Marketing Materials
Tailored Visuals to
Accompany Proposals
Highly-detailed Leasing
Reports, Available Daily
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