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Sector Outlook
A career in adver tising or marketing could find you co-ordinating events,
promoting sales, building brand awareness or managing an adver tising
campaign. Overall, more oppor tunities exist within marketing where you
could be working in-house or on a contractual basis.
The industry has been affected by the recession in recent years but is now
growing at around 3% per year. This figure is expected to rise to 5% by 2015. In
total around 97, 000 people work in advertising but competition for job is intense.
To improve your chances of finding work you will need to keep up to date
with how new technology has introduced new possibilities of communicating
products to a target audience. Online advertising revenue, for example, is a
major growth area as consumers access more media content over the Internet.
You will also need to be a team player since you will be working alongside
strategists, writers, designers, researchers and statisticians to discover and
target new or existing customers. Getting into the industry will require you to
have a passion for advertising, a tenacious approach, strong interpersonal
skills and a flair for creativity. Most entrants hold a degree but employers often
consider a variety of disciplines.
Jobs oppor tunities exist within large corporations such as Diaego, L’Oreal
and Unilever. Vacancies can also be found with adver tising agencies such as
BD Network, Iris worldwide, Ogilvy Public Relations, and Saatchi & Saatchi.
Look out also for oppor tunities with market research companies such as B2B
International, GfK, Ipsos MORI, Millward Brown, and Mintel. The majority
of companies are located in the London area with other key centres being,
Birmingham, Edinburgh and Manchester. Don’t forget to explore oppor tunities
with smaller, less known marketing companies as a possible first step.
Marketing and Adver tising