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WHAT IS
A DIGITAL BUSINESS?
“Digital business is the
creation of newbusiness
designs by blurring the digital
and physical worlds.”
GARTNER
BUT WHAT DOES DIGITAL MEAN?
It is no longer about just technology but a whole
state of mind – more open and transparent,
more agile and dynamic, more informal and
creative and with a strong focus on community
and experience. As businesses try to burst the
corporate bubble, the workplace is a major
catalyst for such a transformation. To become
truly digital means starting from inside out
and leaving the corporate baggage behind.
This briefing note explores the characteristics
of digital businesses, the drivers for change
which are speeding the transition, and the
impacts upon the workplace of a more open,
informal and collaborative business culture.
28 The Occupier Edge