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Rail-Ride Partnership Helps Train Users
The North Carolina Department of Transportation’s Rail
Division has partnered with Greensboro to offer railroad
travelers a bus ride to their final destination.
The train can be an effective mode of transportation to
move from city to city, but supplementary travel is often
needed for the “last mile” to move between the train
station and a passenger’s home, work or school.
Train passengers arriving
in Greensboro can now
ask the conductor for a
transit pass good for one
bus fare and one transfer.
The fare card is good
for use on the day of train
travel only.
Since launching the program, GTA’s participation has
surpassed all other areas that use the pass system.
Historic Depot Will Be Renovated
Greensboro has been awarded two grants for repairs
and renovations at the historic J. Douglas Galyon Depot,
the City’s multi-modal transportation center.
The NC Department of Transportation Rail Division
awarded grant funding for critical repairs at the Depot,
including repair of leaks in the Amtrak passenger and
baggage tunnels, roof and deck repairs of terminal
canopies, miscellaneous plaster and painting, and
installation of a roof access ladder. The project is
expected to be finished by early 2018.
The City was also awarded a $960,000 Federal Transit
Administration (FTA) grant to renovate the Greensboro
Transit Authority (GTA) ticketing, call center, and waiting
areas in the depot. Specific improvements include
expansion and relocation of the Operator’s Lounge, staff
offices, customer waiting area and restroom facilities. A
new ticket counter, call center, and security station will
be centrally located to enhance convenience, visibility,
security and customer amenities. The project is currently
under an environmental and historic preservation
review by FTA, and is expected to begin in Spring 2018.
GTA Joins Advertising Partnership
In the last year, the Greensboro Transit Authority
(GTA) has partnered with three area transit systems to
create a Triad-wide transit advertising program where
advertisers can receive additional benefits by marketing
across the area.
Through a competitive bid process, GTA and its partners
hired Streetlevel Media of Fayetteville, NC, to manage
the program. The agency started off strong, with
new advertisers including the Wrangler’s “Jeansboro”
campaign, which featured NASCAR Driver Dale
Earnhardt Jr. and a wrapped bus.
GTA also offers display ads at the J. Douglas Galyon
Depot and audio ads on our buses.
To learn more about bus ads, contact Streetlevel Media
at 910-323-9306. For information on Depot display ads
or bus audio ads, contact Kevin Elwood at 336-412-6309.
Transit SystemWins Marketing Award
GTA’s Partnership Guide was awarded first place for
“Best Print Media to Highlight Transit Needs Funding”
by the American Public Transportation Association,
the research, education and advocacy organization
for the public transportation industry. The award was
accepted by GTA’s Marketing and Communications
Manager Kevin Elwood at the 2017 APTA Marketing and
Communications Workshop held in Tampa, Florida.
The guide is an outreach tool that explains GTA’s
services, funding and user demographics. It also
contains a FAQ on common misperceptions about GTA
and public transportation. Ultimately, the guide seeks
to offer partnership opportunities to local businesses
and organizations to include Adopt-A-Stop, advertising,
volunteering and more.
GTA Roundup
G R E E N S B O R O T R A N S I T A U T H O R I T Y