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EVENTS
CoreNet EMEA Summit:
Amsterdam Round Up
More than 500 corporate real estate executives
traveled to Amsterdam for the CoreNet Global
EMEA Summit. This year’s topic focused
on geopolitical events, the global economy,
sustainability, and advances in technology and
how they influence the way organizations behave.
Cushman & Wakefield had 30 delegates present at
the summit – it was a perfect opportunity for our
team to connect with clients and prospects. During
the three days, we hosted five of the sessions,
covering a wide range of subjects, such as Brexit,
active design and the war for talent.
Branding
The Cushman & Wakefield booth was in a prime
position at the summit, next to the registration
desks and the keynote ballroom. We had four
iPads to promote participation in the poll and
lockable charging stations allowing delegates to
charge their phones securely while they were in
the sessions. A plasma screen displayed branded
film content and we distributed branded bags,
notepads, pens and mints.
Events
On the first night of the summit, we hosted a
three course seated dinner at Vondelpark3, which
welcomed more than 100 clients. Guests were
transported to the venue and offered drinks
and canapés on arrival, followed by a three-
course dinner. Located in Amsterdam’s beautiful
Vondelpark – it was the perfect venue. On the
following night, we hosted a drinks party at The
Harbour Club, which again, with the weather,
meant everyone enjoyed drinks al fresco with a
view of the boats and harbor.
Social Media
We created two dedicated web pages for
both an internal and external audience with
key information about the summit. This year’s
social media activity saw a huge increase in
2016 thanks to a wealth of tailored content on
LinkedIn, Facebook and Twitter, using the hashtags
#CNGAmsterdam and #PowerofCushWake.
238,766
298
343
Impressions
Clicks
35,800
Interactions
Impressions
40
engagements
with our
Tweets
56
reactions with
our posts
200
Engagement
rate of
32 | THE OCCUPIER NEWS
Q4