12 / 20
Introducing the new glossy Optima brand
O
ptima is our exclusive premium own brand range
– covering all aspects of the repair process from
start to finish. The recent Optima re-launch is part of
our ongoing commitment in providing customers with high
quality consumables and easy to use processes to meet the
increasing demands of todays’ repair needs.
Did you know?
•
The range will consist of an end to end consumables
offering, from panel preparation to finishing
•
Every product is tested by our in house technical
experts on performance, quality and process benefits
before it is launched
•
Every product undergoes external trials with customers
to get the seal of approval
•
Working closely with leading suppliers, the range
is constantly being developed to ensure optima
encompasses the latest technologies
•
We have 65 product lines in the new optima brand (and
this is evolving daily!)
Every time a product is introduced to the range in the new
branding, it instantly becomes available to both ECP & LKQ
account customers!
Have you seen two of the most recent launches (available
to all channels)?
First up, we have the optima Wipes & Cloths range.
Meltblown Wipes (OPT.MB11): Perfect for all pre-cleaning and
degreasing applications. The low- linting, highly absorbent
and solvent resistant features of the optima Meltblown Wipes
make these highly durable for all tasks.
Solvent Wipes (OPT.SM6): Made from a lightweight, soft,
smooth material, these wipes are ideal for cleaning delicate
surfaces and areas to ensure a high quality clean finish.
Polishing Wipes (OPT.PM9): Made from a low-linting, soft
material that offers excellent absorption properties, making
them ideal for use on many delicate surfaces and a variety of
polishing tasks – including chrome & glass!
The range also includes:
Tack Cloths (OPT.TACK), perfect for picking up dust and dirt.
Micro- fibre Cloths (OPT.FC5), ideal for a wide range of
everyday automotive and refinishing tasks
2 ply General Purpose Wiper (OPT.BM5), perfect for mopping
up spillages
And finally, the newest addition to the range is the optima
Masking Tape
New to range