EuroWire November 2015

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News
Corporate
November 2015 12
Reelex Packaging Solutions, a provider and licensor of the
Reelex® tangle and twist-free package for wire and cable
industry, is now an active member of the Communications Cable
and Connectivity Association (CCCA).
Timothy Copp, vice president of business development for
Reelex, said: “As the first thing installers see when they purchase
cable, the package can also be one of the first indications that an
end-user might be dealing with suspect cable quality.
“By joining CCCA, Reelex is honoured to be part of the
organisation leading the charge against counterfeit and
non-compliant cabling, much of which is typically supplied in
knockoff Reelex look-alike packaging. Since many of our licensees
are already CCCA members, it is only natural that Reelex joins in
the fight against counterfeit and substandard cabling.”
Earlier in 2015, the company began an anti-counterfeiting
campaign aimed at educating installers and manufacturers
alike about the perils of fake Reelex packaging and substandard
cabling. Besides frequent knotting, tangling and poor package
performance, fake packages can cause cable damage, leading
to significant performance degradation, and are typically an
obvious sign of substandard quality.
The Communications Cable & Connectivity Association (CCCA)
is a non-profit association comprised of leading manufacturers,
distributors and material suppliers. CCCA is a resource on timely
topics affecting the structured cabling industry – to help ensure
the safety, quality and performance of communications cable
and connectivity products.
The CCCA can be used as a source for science-based information,
from the dangers of non-compliant and/or counterfeit products,
to the most effective use of structured cabling in the data centre,
to collaborations on best practices for the design of sustainable
cabling infrastructure projects. For more information about the
CCCA, visit
Reelex Packaging Solutions Inc – USA
Website:
Joining CCCA in fight against counterfeit cables
It’s all about satisfaction!
In the first quarter of 2015 EuroMadem Spain conducted
a customer satisfaction survey with 18 wire and cable
manufacturing customers from seven countries.
EuroMadem received ten (56 per cent) responses from
customers polled in three categories: bad, regular and good,
with 85.55 per cent of responses falling into good categories and
zero per cent in the bad categories.
EuroMadem polled the following services: claim response,
quantities shipped X received, documentation, deliveries, quality
inspections, performance, and packing.
“We are very proud of our customers’ feedback and pleased with
the results of the survey; we will continue to increase customer
satisfaction,” said Roger Santasusana, general manager.
Madem Reels – Brazil
Website: