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WIRE & CABLE NEWS • Issue N° 41 – Autumn 2009 •

www.iwma.org

9

IWMA exhibitor packages meet the needs

of many small and medium exhibitors

at wire exhibitions worldwide

For a number of years the IWMA has offered exhibitor packages at a number of

exhibitions, including wire Düsseldorf, wire China in Shanghai, wire Russia in

Moscow, wire Southeast Asia in Bangkok, Tekno Arabia in Dubai and Metaltech in

Brazil. These packages are branded as Orchid, Oasis, Samba or Caviar packages,

with a symbol appropriate to the event, and are offered to exhibitors at cost price.

As major industry partners to these events the IWMA can secure booth positions in

excellent locations for its exhibitors.

Apart from a well specified shell-scheme booth these packages have additional

items, in most cases including daily booth cleaning, visa invitations where

necessary, meet and greet service at the airport, an interpreter or booth

assistant and full use of the IWMA’s valuable support services at the exhibition.

Additionally, at some venues the IWMA negotiates specially discounted rates at

tried and tested hotels.

At wire Russia 2009 in May a number of companies, some of them first time

exhibitors, booked the IWMA Caviar package and were very pleased with the

level of service provided. One exhibitor, Jeffrey Whitney, agent for CommScope,

Bimetals, was particularly pleased with the interpreter provided by the IWMA

and with their kind permission we record his comments below. “I am writing,

in my capacity as the CommScope BiMetals regional sales agent for Russia

& CIS and as the stand manager for the ‘Wire 2009’ exhibition in Moscow this

past week, to let you know how pleased we were with the performance of

Ms Elizaveta Stepanova.

“Elizaveta had clearly taken the time to do preparatory work in reviewing our

product literature and becoming familiar with the terminology and concepts.

This preparation made her a very valuable asset to our work. So, her comfort level

with them, as well as her effort in learning about all the clients and what their

needs from CommScope BiMetals were, made Elizaveta a key member of our team

this week! So, thank you for arranging for Elizaveta to work with us. We are very

much hoping that, with the leads that were developed and the interest that was

shown in our products, CommScope BiMetals will be back in Moscow very soon.

And, whenever we come back, we want to work with Elizaveta!”

If your organisation is interested in exhibiting at any of these major trade fairs

please do not hesitate to contact us to find out how we can help you by taking

away some of the stresses and strains of participating. In particular we highlight

the forthcoming Metaltech exhibition in São Paulo, Brazil 6

th

– 8

th

October 2009, for

which there is a Samba package, and the important wire Southeast Asia 2009 event

in Bangkok 13

th

– 15

th

October, where the IWMA is offering the Orchid package.

Pakistan Cables has recently invested in additional plant and

equipment, and added new product lines to its existing portfolio.

In 2008 Pakistan Cables commissioned its own PVC compound

plant, as part of an ongoing expansion programme. The plant

produces flexible PVC compounds for insulation and sheathing of

electric cables. This plant has the most sophisticated machinery,

including automated weighing and dosing systems for each

component of the various formulations.

The centralised control system allows for user-friendly operation

of the entire plant while maintaining accurate control of each

component. The plant is complemented by a polymers laboratory

for development of customer-specific formulations.

In early 2008, Pakistan Cables began producing cables for the

automobile industry in Pakistan.

These cables are used in the assembly of wire harnesses for OEMs

and are manufactured under JIS (Japanese Industrial Standards).

Specifications include AV, AVS, AVSS and AVSSH. Pakistan Cables

is also currently in the process of developing Halogen Free auto

cables to meet the growing demand for these items.

In addition to the new PVC compounding and new auto

cable plant, Pakistan Cables has recently inaugurated its own

2-megawatt gas fired co-generation power plant. The power

plant, utilising GE Jenbacher engines, allows the company

to be self-sufficient for its energy needs. With all of these

developments, Pakistan Cables is well positioned to meet

the growing needs of customers in Pakistan and in the

surrounding region.

Pakistan Cables Ltd – Pakistan

Website

:

www.pakistancables.com

Pakistan Cables undergoes expansion to meet customer demand

New name for News

For more than 12 years Maschinenfabrik

Niehoff has published Niehoff-News,

a twice-yearly newspaper for customers,

containing a wide range of ideas about

improving the competitiveness of their

businesses.

The newspaper now appears with a

more attractive and modern layout, an

easier to handle format and a new title:

Power & Trends

.

The name underlines that Niehoff is

constantly working to identify trends

early and to develop powerful products,

and also indicates the potential of the

wire and cable industry.

The first issue of

Power & Trends

contains

reports on the new MSM 224 type

intermediate wire drawing machine and

the Niehoff exhibits at the Interwire 2009

and the wire Russia 2009 trade fairs.

In an interview, Ronald W Reed, the

immediate past president of the Wire

Association and president of the wire

and cable manufacturer, Horizon Wire

& Cable, talks about the opportunities

now available to wire and cable manu-

facturers, while in the company portrait

Podolskkabel, one of the leading cable

manufacturers of Russia, is presented.

Power & Trends

1/09 issue is published

in English, German and Russian and can

be obtained from Niehoff headquarters

in Germany or any Niehoff subsidiary or

service office all over the world.

MaschinenfabrikNiehoffGmbH&CoKG–

Germany

Fax

: +49 9122 977155

Email

:

info@niehoff.de

Website

:

www.niehoff.de