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Prince Edward Island
Liquor Control Commission
Annual Report
2014-2015
The Prince Edward Island Liquor Control
Commission (PEILCC) is a crown corporation
responsible for the administration of the
Liquor
Control Act
and Regulations, along with the
purchase, control and sale of all beverage
alcohol in the province.
A five-member Board of Commissioners is
responsible for the commission’s activities.
The chairperson reports to the minister
responsible for the PEI Liquor Control
Commission.
The mandate under the
Liquor Control Act
has two primary components: regulatory
and commercial. The regulatory function
responsibilities include licensing and
inspecting licensed premises and special
permit events, investigating and reporting on
all licensee or special permit complaints and
determining whether there were infractions
of the
Liquor Control Act
and making
recommendations to government
on amendments to legislation.
On the commercial side, the commission
continues to be a major force in the provincial
economy with gross receipts in excess of $101
million, making it one of the largest retail
organizations in Prince Edward Island.
In terms of monetary transfers to the Provincial
Treasury, this past fiscal year saw $37.7 million
returned to the Province, a year over year
increase of over $1.1 million.
Executive Summary
The commission currently operates 18
corporate retail outlets, as well as a central
warehouse and Licensee Distribution Centre
located in Charlottetown. The commission
has contracted with private interests for the
operation of a Liquor Agency store in eight
locations: Cavendish, East Royalty, Eldon,
Kinkora, Morell, Murray Harbour, Wood Islands
and Charlottetown-Founder’s Hall.
A strategic plan is in place that guides
the commission to success in meeting its
performance and accountability goals.
The commission focuses on the following five
key areas to measure performance:
1. Public Safety and Social Responsibility;
2. Financial Performance;
3. Customer Service;
4. Business Effectiveness; and
5. Workplace Quality and Employee
Excellence.
These areas serve as a blueprint for
incorporating the Mission Statement into
day-to-day activities and establishing strategic
goals, the details of which are explained in
further detail in this report.