Tips & News - Spring 2018

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or those in marketing and advertising, there are few greater moments in television than the final episode of AMC’s Mad Men. Don Draper leaves our lives in

his wisdom by subscribing to Tips & News during his near 30 year tenure as editor. Dick is, undoubtedly, one of the greats, one of the last mad men. Dick held a number of roles, spending most of his time with Hubbell managing the advertising department. Dick oversaw Tips & News magazine, transitioned and managed advertising for a number of acquired brands and 100+ shows each year. He took it all in stride. After an illustrious career, Dick is retiring in May 2018, but not before one last hoorah — IEEE in Denver, Colorado.

one final moment of magic — the classic “Real Thing” Coca-Cola commercial, arguably one of the most iconic commercials of all time. Yet, every once in a while, there’s an individual that has many of those moments. HPS has known such greatness for 46 years through Dick Erdel, our Tradeshow Manager. Many of you know Dick by seeing him for years at major industry shows. Others have never met him but have experienced

I treasure all the advice (and one-liners) I’ve received from Dick. Crystal, it’s like this…When that request comes in, we storm the beaches. And he did. Crystal Mistretta Director, HPS Marketing and Communication

You don’t need a gimmick. When you’re good all you need is authenticity. Dick Erdel

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