2014 Best Practices Study

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Most Successful Producer Productivity

Profile

Revenues

Most Successful Producer Productivity

Commercial P&C

Group L&H

Expenses

Average Top 25% Average Top 25% Average Top 25%

$61,132

$49,864

Profitability

New Commissions Produced Annually

$109,428 $502,450 $865,160

$131,095 $224,919 $458,333

Employee Overview Producer Info

Total Commissions in Producer’s Book

$3,811 $7,990

$2,955 $7,184

Average Commissions per Account

Service Staff Info

Technology

Insurance Carriers

How Most Successful Producers Spent Time

Appendix

Most Successful Commercial P&C Producer

Most Successful L&H Producer

Mgmt/Personnel/ Agency Admin. 12.5%

Mgmt/Personnel/ Agency Admin. 19.0%

Soliciting New Business 56.7%

Soliciting New Business 30.6%

Personal Training/

Personal Training/

Education/ Prof. Dev. 11.9%

Education/ Prof. Dev. 7.5%

Servicing Existing Accounts 23.3%

Servicing Existing Accounts 38.5%

Personal Lines Producers, someone whose main responsibility is to solicit and write new personal lines accounts and is not responsible for the day-to-day servicing of the business, can be very productive. On average the most successful Personal Lines Producer in this revenue category generated $27,972 per year in new personal lines commissions with an average commission per account of $274 . (Typically, the total commissions in the producer’s book are not tracked since they are not paid renewal commission. Most often, the producers receive a base salary plus new business commissions.)

2014 Best Practices Study

Agencies with Revenues Between $1,250,000 and $2,500,000

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