PEI Cannabis Annual Report 2025

STRATEGIC TARGET • CUSTOMER EXPERIENCE

STRATEGIC TARGET

To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences.

CORPORATE OBJECTIVES

1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; 3. To provide customers with a unique and diversified product offering that meets their evolving expectations; and 4. Adopt new merchandising tactics and engage employees in those new strategies to drive transactional sales growth.

Actual 2023-2024

Target 2024-2025

Actual 2024-2025

Target % 2024-2025

Target 2025-2026

PERFORMANCE MEASURES

Customer Experience Score

95%

95%

96%

101%

95%

Customer Counts

622,367

645,295

689,209

107%

725,000

Average SKU Assortment Size

725

725

657

90.62%

675

Customer Counts

% of Units Sold by Category

9.60% Infused Preroll

19.97%

Dried Flower

8.18%

Beverages

7.26%

Concentrates

1.45%

Accessories

28.23%

22.69%

Pre-Rolled

Edibles

April, 2024 • 54,933

May, 2024 • 56,461

June, 2024 • 56,641

July, 2024 • 63,408

August, 2024 • 65,204

September, 2024 • 56,492

October, 2024 • 59,583

November, 2024 • 56,237

December, 2024 • 58,020

January, 2025 • 55,946

February, 2025 • 49,727

March, 2025 • 56,557

2.37%

Clones & Seeds • 0.07% Topicals • 0.18%

Ingested Extracts

% of Cannabis Sales by Quality Type

% of Cannabis Sales by Type

16.02%

Craft

Not Applicable

0.56%

CBD Products

1.33%

0.56%

A/O

Multi Cannabinoid Products

5.74%

50.69%

Mainstream

Value

32.58%

92.37%

Organic • 0.16%

THC Products

16

PEICMC 2024-2025 Annual Report