PEI Cannabis Annual Report 2025

TACTICAL SUMMARY

To position itself as the preferred source for adult-use cannabis, PEI Cannabis has developed an accessible sales network and a well-curated product offering. This approach is guided by in-depth analysis of customer insights and is designated to deliver an educational and engaging retail experience. Store network design is informed by active stakeholder engagement, with careful consideration given to minimizing potential community impacts – such as youth exposure to cannabis. To maintain long-term interest and trust in its brand, PEI Cannabis has continued to implement strategic initiatives focused on sales channel design and customer service. While the organization has seen meaningful short-term progress in these areas, it has also identified key challenges and opportunities related to sustaining and deepening customer engagement and satisfaction over the medium to long term.

KEY HIGHLIGHTS

Sales Channel Design

• PEI Cannabis retail stores are designed to create a welcoming environment that provides a positive and enjoyable atmosphere.

PLEASE DON’T DRIVE IMPAIRED

Customer Experience

• PEI Cannabis exceeded its customer count forecast for a seventh consecutive year, which is thought to be a positive measurement of the Corporation’s ongoing ability to compete and displace the illicit market. • PEI Cannabis staff receive regular training to keep pace with the ever changing cannabis industry in order to provide high quality customer service in our retail stores.

KEY OPPORTUNITIES & CHALLENGES

1. PEI Cannabis has observed substantial growth in the volume of total dried cannabis equivalency of products sold, which it feels represents ongoing opportunities for growth in the domestic market share. 2. New product classes present an opportunity for PEI Cannabis to meet evolving customer preferences and continue displacing the illicit market.

Stash your Stash. If you have a cannabis clone at home or are growing a cannabis plant in your home, always remember to pet proof your plants! Some pets love to play with or eat plants so that’s why it’s extremely important to always keep your plants out of reach of your furry friends.

3. There is a short product life cycle due in part to frequent rotation of new product innovations.

Stash your Stash. If you have a cannabis clone at home or are growing a cannabis plant in your home, always remember to pet proof your plants!

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PEICMC 2024-2025 Annual Report