PEI Cannabis Annual Report 2025

STRATEGIC TARGET • CORPORATE SOCIAL RESPONSIBILTY STRATEGIC TARGET To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. 1. To build mutually beneficial stakeholder partnerships that align with the PEICMC’s objectives; 2. Ensure cannabis is retailed in a responsible fashion that is educational in nature and aligns with the promotional restrictions; 3. Continuously improve the PEICMC’s reputation as an excellent corporate citizen among stakeholders; and 4. Adopt a rigid internal control framework for inventory management to ensure inventory shrinkage and potential diversion to the illicit market are mitigated as much as possible. CORPORATE OBJECTIVES

Actual 2023-2024

Target 2024-2025

Actual 2024-2025

Target % 2024-2025

Target 2025-2026

PERFORMANCE MEASURES

Retail Responsible Service Score

87%

85%

84%

98.8%

85%

Corporate Citizenship Survey Score 83.58%

85%

86.03% 101.2%

85%

TACTICAL SUMMARY

Demonstrating strong corporate citizenship through ethical and transparent business practices remains a core strategic priority for PEI Cannabis. The Corporation’s business strategy is firmly rooted in ongoing alignment with the key public policy objectives underpinning cannabis legalization which provides a shared foundation with its stakeholders. To be recognized as the preferred cannabis provider by the public, regardless of differing views on cannabis use, PEI Cannabis has implemented targeted initiatives in branding, social responsibility, and stakeholder engagement. While these efforts have yielded positive short-term results, the PEICMC has also identified important challenges and opportunities related to enhancing its reputation as a responsible corporate citizen that delivers long-term value for all stakeholders.

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PEICMC 2024-2025 Annual Report