SSI2017 Sept Brochure v3.indd

Institute Details

Location All class sessions are held in the beautiful MBA Suite in McCord Hall at the W. P. Carey School of Business on ASU’s Tempe campus in Downtown Tempe, Arizona. Downtown Tempe, one of the Phoenix valley’s most frequently visited destinations, is located about 15 minutes from Phoenix Sky Harbor International Airport. (See tempetourism.com for details on local area events and attractions.) Hotel Information A block of rooms has been reserved at the Graduate Hotel, a unique hotel just steps away from ASU’s Campus. The Graduate offers many amenities and is a short walk to all of the bustling Mill Avenue shops and restaurants. The room rate for Institute attendees is $139.00 per night (Standard King). Attendees are responsible for booking their own rooms. To book your room, call the hotel directly at 480-967-9431 and request the “Strategic Service Institute” group rate. Reservations must be made on or before August 14, 2017 to guarantee the special group rate. Program Tuition Includes All course material and content, faculty led pre-program webinar, course certificate, on campus parking, refreshments at breaks, a networking lunch, reception and dinner with a host bar. Timeline for Travel Module 1 runs from 1:00 p.m. until 5:00 p.m. on Monday; 8:00 a.m. to 5:00 p.m. on Tuesday; and 8:00 a.m. to 12:00 noon on Wednesday. A special Western themed dinner will be held for Module 1 and Module 2 attendees the evening of Wednesday September 13 at the historic Rustler’s Rooste Steakhouse. rustlersrooste.com Module 2 runs from 1:00 p.m. until 5:00 p.m. on Wednesday; 8:00 a.m. to 5:00 p.m. on Thursday; and 8:00 a.m. to 12:00 noon on Friday. The classroom opens at 12:30 p.m. the first day of each Module. Cancellation Policy If your plans change and you are unable to attend, the following options are available for your convenience: Substitution: a colleague is welcome to attend in your place – just contact us and let us know at least one week prior to Module(s) start date(s) via phone at 480-965-6201 or via email at csl@asu.edu. Registrations cancelled more than two weeks prior to Module(s) start date(s) are not subject to any penalty. Cancellations received after this date and up to the start of the Module are subject to a $300 administrative service charge. Cancellations cannot be made after the program starts.

Douglas Olsen, Ph.D. SSI Faculty Director and Associate Professor of Marketing W. P. Carey School of Business Arizona State University

Prior to joining ASU, Professor Olsen served both as a professor and as the Associate Dean of MBA Programs at the University of Alberta. Douglas has been active in both graduate and undergraduate programs and teaches marketing strategy, research methodology and marketing communication. He has been an instructor in a broad range of executive development programs related to business strategy as well as public consultation. Over the past two decades, his dedication to teaching has been recognized with numerous awards for instructional excellence. On a pragmatic level, Douglas has been actively involved in consultation to both government and private enterprise. His research has been presented at over 30 conferences in Canada, the United States, Europe, South America and Australia. He is a member of the Association for Consumer Research and the American Marketing Association, and is the author of the book, The Five Laws of Innovation Success.

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