All Resort Events Marketing Calendar - 2019

2019 UVCI Marketing Process VILLA DEL PALMAR AT THE ISLANDS OF LORETO , TPC DANZANTE BAY Member Events

DAYS BEFORE EVENT

120 Days Prior

90 Days Prior

60 Days Prior

30 Days Prior

15 Days Prior

Loreto Events

Event Month

Options in YES OR NO

March

30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call

yes

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Members TPC Golf Challenge (May 12-16)

MAY

April

yes

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Pastry Chef Week (June 4-7)

JUNE

May

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Adventure Week (July 15-19)

JULY

June

yes

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Gastronomy Week (Aug. 6-11) Mexican Independence Week (Sept. 14-16) Members TPC Golf Challenge (Oct 10 Week)

AUG

July

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

SEPT

August

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

OCT

September

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Baja Fest (Nov. 5-8)

NOV

October

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Wellness Resolution Week (Nov. 30-Dec. 7)

DEC

November

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

JAN

December

no

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

FEB

Communication Steps

Social Media Post 120 Days, 90 Days, 60 Days, 30 Days, 15 Days Prior

Follow up e-mail Sent 60 Days, 90 Days, 30 Days prior

Blog Post 120 Days, 60 Days, 30 Days prior

Save the Date e-mail Sent 90 days prior

Step 1

Step 2

Step 3

Step 4

Personal Concierge Call at 30 Days, 15 Days Prior

Final Step

2019 UVCI Marketing Process VILLA DEL PALMAR CABO SAN LUCAS

DAYS BEFORE EVENT

120 Days Prior

90 Days Prior

60 Days Prior

30 Days Prior

15 Days Prior

VDP CABO

Event Month

Options in YES OR NO

March

30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call

Yes

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Wellness Week

MAY

April

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Gastronomic Journey of Villa Group

JUNE

May

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

JULY

June

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Mole & Chocolate Fest

AUG

July

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

SEPT

August

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

OCT

September

NO

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Catrina Fest

NOV

October

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Sabor a Cabo

DEC

November

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

JAN

December

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

FEB

2019 UVCI Marketing Process VILLA DEL PALMAR PUERTO VALLARTA

DAYS BEFORE EVENT

120 Days Prior

90 Days Prior

60 Days Prior

30 Days Prior

15 Days Prior

VDP PV

Event Month

Options in YES OR NO

March

30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Magico Pueblos

MAY

April

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Gastronomy Week

JUNE

May

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

JULY

June

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Adventure Week

AUG

July

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

SEPT

August

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

OCT

September

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

NOV

October

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Fest of Seas

DEC

November

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

JAN

December

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

FEB

2019 UVCI Marketing Process VILLA DEL PALMAR FLAMINGOS

DAYS BEFORE EVENT

120 Days Prior

90 Days Prior

60 Days Prior

30 Days Prior

15 Days Prior

VDP FLAMINGOS

Event Month

Options in YES OR NO

March

30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

MAY

April

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Beyond the Border

JUNE

May

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Wine Makers

JULY

June

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Masters of the Kitchen

AUG

July

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

SEPT

August

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Wine Makers

OCT

September

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

International Culinary Fest.

NOV

October

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Wine Makers

DEC

November

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

JAN

December

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

FEB

2019 UVCI Marketing Process VILLA DEL PALMAR CANCUN

DAYS BEFORE EVENT

120 Days Prior

90 Days Prior

60 Days Prior

30 Days Prior

15 Days Prior

VDP CANCUN

Event Month

Options in YES OR NO

March

30 Days Prior 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call 30 days prior-Social Post, Follow-Up Email, Blog, Concierge Call

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Cinco de Mayo

MAY

April

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Ceviche Fest

JUNE

May

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

JULY

June

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Mixology

AUG

July

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Mexican Culinary Chile en Nogada Fest

SEPT

August

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

October Wellness

OCT

September

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

NOV

October

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

DEC

November

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

JAN

December

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

FEB

2019 UVCI Marketing Process GARZA BLANCA PUERTO VALLARTA

DAYS BEFORE EVENT

120 Days Prior

90 Days Prior

60 Days Prior

15 Days Prior

GB PV

Event Month

Options in YES OR NO

March

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Celebrate Motherhood

MAY

April

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Celebrate Fatherhood

JUNE

May

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

4th of July Celebration

JULY

June

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

AUG

July

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Mexican Independence Day

SEPT

August

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

OCT

September

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Wellness

NOV

October

No

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

Christmas & New Years

DEC

November

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

JAN

December

120 days prior-Social Post, Blog

90 days prior-Social Post, Save the Date Email 1

60 days prior-Social Post, Follow-Up Email, Blog

15 days prior-Social Post, Concierge Call

TBD

FEB