Key Account Management Best Practice Brochure

What you will gain from this programme:

What your organisation will gain: • Capability to deliver more profitable key account management for every strategic customer. • Alignment of key account management processes with business strategy. • A more knowledgeable and effective key account team. • An immediate business impact through the creation of a strategic

Who is the programme for? Experienced Sales and Key Account Executives who wish to broaden and update their skills and knowledge in order to manage key relationships appropriately and profitably. • Senior Sales Directors and Managers. • Key Account Directors and Managers. • Business Development Directors and Managers. • Commercial Directors and Managers.

Joining an experienced group of fellow KAM practitioners, you will gain: • State of art knowledge and tools for creating an effective key account management process. • Strategic understanding on how to focus your time and attention appropriately in the development of key accounts. • Improved collaboration skills with key customers.

plan for your most valuable customer (chosen by you).

www.cranfield.ac.uk/som/kambd

+44 (0)1234 754500

execdev@cranfield.ac.uk

3