HERMÈS - 2018 Registration document

Overview of the group

ACTIVITY BY GEOGRAPHIC AREA

1.5.2 AMERICAS InMexico, anewboutiqueopened inCancún inApril, in the Luxury Avenue shopping centre. Featuring a large shop window and an ingenious sun visor in lacquered metal, it presents all the métiers of the House over more than 150 m 2 on a single level. In December, Hermès opened a new 200 m 2 store in the Artz Pedregal shopping centre in Mexico City, in the heart of the Jardines del Pedregal district. In the United States, Hermès opened a 34th store, located at the Stanford Shopping Center in Palo Alto, California. With its uncluttered façade, contemporary architecture and interior floodedwith natural light, this 380 m 2 space echoes the spirit of Silicon Valley and symbolises the meeting of craftsmanship and technology. The Shops at Crystals store in Las Vegas reopened in July, after a major overhaul. Transfigured by large windows and generous volumes, the store has all but tripled its surface to 710 m 2 on two floors. Several events made stops in North America over the year. In the spring, the Silk Mix pop-up store, dedicated to men’s silk, set up its bins and racks in New York, inspired by the design of a record store. The Beverly Hills store in Los Angeles hosted the Harnessing the Roots travelling exhibition, the first chapter of the HermèsHéritage worldexhibition cycle, which retraces the history of the House. And the Carré Club Hermès sur- prised and delighted scarf fans in New York City in September and Los Angeles in November, with a stop in Toronto, Canada, between the two. Lastly, in Argentina, the store opened 20 years ago on Avenue Alvear, Buenos Aires, reopened in July after being renovated and refurbished. In addition to a 110 m 2 ground floor where the various métiers are show- cased, it includes a mezzanine with a cosy lounge dedicated to leather goods. ASIA-PACIFIC China saw two new stores open this year. InMay, Hermès opened a store in Hunan Province, in Changsha City, the birthplace of silk work. Covering an area of 280 m 2 , the new store combines the modernity of a towering and fully glazed façade and the warmth of an interior clad in wood. In September, the city of Xi’an in Shaanxi Province saw the opening of China’s 25th Hermès store. Located in the country’s northwest, this world famous city was one of the four capitals of theMiddle Kingdomand played amajor role in the development of Chinese culture. The store, with floor space of 260m 2 on a single level, features amineral décor specially designed to resonate with the history of the place. In December, in Shanghai, the store in the Lujiazui financial district reopened after being renovated and expanded. First opened in 2010, the store reflects the city’s dynamic transformation, now offering 360m 2 of floor space on two levels. 1.5.3

China also benefited from the launch of the new hermes.cn e-commerce platform in October, which offers online sales throughout China. Maison Hermès in Shanghai, which was the point of departure for the Hermès Héritage exhibition cycle in 2017, hosted In Motion, the latest part of the programme, in September 2018, with nomadic and travelling objects created by Hermès. For one night in April, Shanghai also hosted Fast Forward Men , a spaceship imagined by Véronique Nichanian, Artistic Director of the Hermès men’s universe that offers a retro-futuristic and extraordinary journey through the Ready-to-wear and Accessories collections. In Australia, Hermès opened its second store inMelbourne in December, at Chadstone Shopping Centre. Located in the Melbourne suburbs, this 220m 2 space with very contemporary volumes is the perfect counterpo- int to the 71 Collins Street store in the city centre. In Thailand, a new store opened in Bangkok in November, in the huge IconSiam shopping complex. With its spectacular tilted glass facade and 370 m 2 in floor space on two levels, it is the largest Hermès store in the country. Furniture collections are now presented for the first time. In Hong Kong, Hermès opened a new store early in the year in the Landmark Prince’s shopping centre, in the heart of the city. Its archi- tecture is inspired by traditional bamboo structures. Its 850 m 2 spread over three levels allows all métiers to express themselves generously. In November, this store also hosted a petit h pop-up sale. Singapore was the stage for two major events: the reception of the Carré Club Hermès in October, and the reopening of the Marina Bay Sands store after its renovation. In Japan, Hermès organised Avec Elle , a unique event dedicated to the women’s universe, in July. The National Art Centre in Tokyo was transfor- med into a vast film set, featuring the key pieces of the autumn-winter 2018 collection in a style reminiscent of a film shoot. Lastly, the Home universe took to the stores of Taipei, Seoul and Dubai with the Hermès Species of Spaces staging. The juxtaposition of geo- metric volumes in pastel tones, various objects, furniture and lighting, wallpapers and fabrics, allows them to express their full character, revea- ling the true beauty of their materials and the brilliance of their colours. In Lebanon, the Beirut store reopened in September after doubling its floor space to 300 m 2 . The United Arab Emirates saw the birth of the largest Hermès store in the Middle East in the Dubai Mall in March: nearly 1,000 m 2 on three floors. It also proposes the region’s first bespoke service.

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2018 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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