2026-2027 PEI Liquor Marketing Guide

On-Shelf Programs

ADDED VALUE PROGRAM

ADDED VALUE PROGRAM

NON-LIQUOR ADDED VALUE GUIDELINES

PERIOD 1

COST PER SKU $275 $360 $390 $390 $360 $330 $440

• All non-liquor added value applications must be accompanied by a Display / Case Stacker application to support execution. • Visuals of non-liquid added values must be provided at time of application. • To be considered, offers must require the customer to purchase only one unit of the qualifying product in order to receive the non-liquid added value. • It is the responsibility of the supplier applying for a food on-pack items to ensure they meet the Canadian Food Inspection Agency Guidelines. • It is the supplier/agent’s responsibility to ensure all non-liquor added values are direct delivered to all PEI Liquor corporate retail stores (See page 33 for the full list of PEI Liquor corporate retail stores). • Agency stores do not receive any liquor or non-liquor added values. • Must be delivered directly to all PEI Liquor corporate retail stores (excluding Notables) 2 weeks in advance of the scheduled promo tional period.

2 3 4 5 6 7 8 9

$225 $275

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