2026-2027 PEI Liquor Marketing Guide

On-Shelf Programs

SHELF TALKER / NECK TAG PROGRAM On shelf promotional materials can generate interest and help to differentiate products. Promotion in this manner can include but is not limited to shelf talkers, neck tags and pad bound promotional materials. These items can be used to communicate product accolades, supplier managed contests, recipes, pairings and general product details.

CONTESTING

Contesting programs may be applied for in PEILCC stores under the following guidelines:

• All contesting programs are subject to the approval and at the discretion of PEI Liquor’s Marketing Analyst and Director of Marketing & Sales. • Visuals of Contesting assets must be provided at time of application • Contests require a URL that includes complete rules and regulations. This is to be included on all promotional materials. • Mechanism of contest entry must be available digitally (QR code, text to win, website link, etc.) • Ballot box contests are not permitted.

*Important - Dimensions for shelf talkers are 4”x5” which must include a 1” pre-folded flap and a quantity of 50 to be printed by the supplier.

All contests must be applied for with the full contest details included. These details include but are not limited to:

CONTESTING & SHELF TALKER / NECK TAG PROGRAM

• Contest start and end dates • Mechanism of contest entry • Contest rules and regulations • Promotional materials available • Display / Case Stacker support

PERIOD 1

COST PER SKU $115 $115

2 3 4 5 6 7 8 9

$170 $170 $115 $115 $170 $85 $85

All Contesting & Shelf Talker / Neck Tag programs must be submitted for approval to PEI Liquor’s Marketing Analyst. Distribution details will be shared upon program approval.

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