2026-2027 PEI Liquor Marketing Guide

On-Shelf Programs

LIMITED TIME OFFER / BUNDLE PROGRAM Suppliers are invited to apply for temporary discounts, as part of our Limited Time Offer / Bundle program. To be eligible for this program, Spirit and Wine products must meet the Minimum Required Retail or above. Limited Time Offer / Bundle program fees for Spirit and Wine categories are prorated based on regular retail price. Social Reference Pricing (SRP) and fee reduction information can be found on page 13. LTO / Bundle Guidelines: 1. LTO / Bundles are not permitted back to back periods on same SKU. 2. Maximum of 2 SKUs per brand on LTO per period (this applies to the spirit category only). PEI Liquor LTO / Bundle Marketing: • PEI Liquor will produce shelf talkers to feature the Limited Time Offer (LTO) / Bundles. All LTO and bundle pricing will be displayed on liquorpei.com

LIMITED TIME OFFER / BUNDLE PROGRAM

LIMITED TIME OFFER PRICING GUIDELINES

BEER & RTD Single Serve 4-8pk 12pk & up WINE Below 750ml 750ml - 1 L 1 L 1.5 L

PERIOD 1

COST PER SKU $275 $360 $390 $390 $360 $330 $440

MINIMUM $0.50 $1.00 $2.00 MINIMUM $1.00 $1.00 $1.00 $1.50 $2.50 $3.00 MINIMUM $1.00 $1.50 $2.50 $3.50

MAXIMUM

To Social Reference Pricing Floor

2 3 4 5 6 7 8 9

MAXIMUM

To Social Reference Pricing Floor

$225 $275

3 L 4 L

Eligible Products: All categories (excluding economy skus). Locations: All PEI Liquor corporate retail stores.

SPIRITS 375ml 750ml

MAXIMUM

To Social Reference Pricing Floor

1.14 L 1.75 L

PEI Liquor reserves the right to adjust LTO / Bundle pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

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