2026-2027 PEI Liquor Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - BEER (PRICE BANDING)

PRICE PER LITRE

UNITS PER PACK

SOCIAL REFERENCE PRICING (SRP)

MAINSTREAM

PREMIUM

ECONOMY

UNIT SIZE

MLs

MIN MAX MIN MAX

MIN

MAX

3.39 4.29 4.49 4.49 5.69 6.39 11.29 13.49 14.09 14.19 14.19 16.69 16.69 21.99 23.49 24.49 30.79 30.79 N/A 34.99 39.99 N/A 48.99 56.99 60.49 70.99 90.49

3.89 4.99 5.19 5.19 6.19 6.99 12.39 14.59 15.39 15.49 15.49 17.69 17.69 23.99 25.99 26.99 32.79 32.79

330 440 473 500 650 750 355 440 473 500 330 341 355 355 440 473 341 355 355 355 355 341 355 355 355 355 355

And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over

3.90 5.00 5.20 5.20 6.20 7.00 12.40 14.60 15.40 15.50 15.50 17.70 17.70 24.00 26.00 27.00 32.80 32.80

8.76 8.39 8.44 7.98 7.98 7.85 6.87 6.60 6.66 7.67 7.37 7.39 6.39 6.15 7.04 6.76 6.01 6.20 6.07 6.35 5.75 5.73 5.68 5.55 5.31 7.18 7.10

2.89 3.69 3.99 3.99 5.19 5.89 10.19 12.49 12.99 13.19 13.19 15.69 15.69 20.99 22.49 23.29 28.79 28.79 31.99 32.99 38.79 51.99 48.99 56.99 60.49 70.99 90.49

1 1 1 1 1 1

330 440 473 500 650 750

4 4 4 4 6 6 6 8 8 8

1,420 1,760 1,892 2,000 1,980 2,046 2,130 2,840 3,520 3,784 4,092 4,260 5,325 5,325 6,390 8,184 8,520 9,940 10,650 12,780 17,040

12 12 15 15 18

31.99

*Economy segment

24 24 28 30 36 48

**24 Bottle Licensee SKU

2026-2027 PEI Liquor Marketing Guide | 14