2026-2027 PEI Liquor Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - BEER (PRICE BANDING)

LIMITED TIME OFFER / BUNDLE PROGRAM - RTD & CIDER (PRICE BANDING) UNITS PER PACK MLs SOCIAL REFERENCE PRICING (SRP) ECONOMY MAINSTREAM MIN MAX MIN MAX UNIT SIZE

PRICE PER LITRE

3.39 3.89 3.89 4.89 4.89 4.89 7.29 9.99 35.49 13.69 14.19 14.19 15.79 19.99 37.49 37.49 N/A

And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over

270 330 341

2.99 3.39 3.39 4.19 4.19 4.19

11.07 10.27 9.94 9.15 8.86 8.38 8.39 8.49 8.37 9.16 9.23 8.87 8.74 8.68 8.06 7.74 7.51

1 1 1 1 1 1 1 1 1

270 330 341

458 473 500 750 1,000 4,000 330 341 355 400 355 341

458 473 500 750 1,000 4,000 1,320 1,364 1,420 1,600 2,130 4,092 4,260 8,520

6.29 8.49 33.49 12.09 12.59 12.59 13.99 18.49 32.99 32.99 63.99

4 4 4 4 6

12 12 24

355 355

2026-2027 PEI Liquor Marketing Guide | 15