2026-2027 PEI Liquor Marketing Guide

Signage Requirements

SIGNAGE SPECS & REQUIREMENTS

Overview:

• POS signage will be created only for the paid display spaces outlined in the program. • PEI Liquor will design POS signage in-house, unless the supplier specifically requests to submit their own design files.

• Deadlines for POS signage requests will be communicated to suppliers upon program approval. Requests or materials submitted after these deadlines will not be accepted. • Any imagery intended to support the program and be included in the POS signage must be submitted to PEI Liquor at the time of program approval. This may include, but is not limited to, contest entry mechanisms (e.g., QR codes, website links) and/or non-liquid added value imagery. • All POS signage is subject to approval by PEI Liquor and Marketing Analyst, Morgan MacLean. • POS signage must comply with PEI Liquor’s Promotional Guidelines. • Suppliers or agents requesting signage to be designed by our graphic design team must provide high-resolution bottle shots, as well as any images related to added value items or giveaways, upon program approval.

Supplier Signage Deadlines:

P6 08/05/26

P7 09/23/26

P3 04/22/26

P9 12/23/26

P1 02/04/26

P2 03/18/26

P5 07/02/26

P8 11/12/26

P4 05/27/26

Important : • All proposed supplier artwork, assets, images, or lifestyle photography must be submitted to Marketing Analyst, Morgan MacLean. • Late signage submissions will not be accepted.

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