2026-2027 PEI Liquor Marketing Guide

Signage Requirements

Artwork Requirements:

POS SIGNAGE SIZING REQUIREMENTS

DISPLAY Premium Mass Spirits Premium Mass Wine Floor 1A Floor 1B Floor 2A Floor 2B Premium Spirit End

12” x 9”

20” x 17” 20” x 16” 20.75” x 15.875” 14” x 22”

Suppliers must follow the POS Signage Sizing Requirements chart to ensure they are providing correct sizes and specifications based on their approved marketing display.

• Final artwork must be submitted as a .PDF file • Bleed: 0.125” • Cropmarks: Offset must be 0.25” on cropmarks • Image Resolution: 300 dpi • PEI Liquor promotional period dates (dates in-market) • Price Point (including discounts)

• Product and/or package size (e.g., 750ml, 473ml, 12x355ml, etc.) • Image of product with correct size shown on signage (e.g. showing a 12-pack vs single can image for a 12-pack product) • Adhere to PEI Liquor’s promotional guidelines outlined on page 27.

Spirit End 1A Spirit End 1B Spirit End 1C RTD End Aisle

Featured Cocktail Premium Wine End

Wine End 1A Wine End 1B Wine End 1C Wine End 2A Wine End 2B Premium Beer End Cold Room Impulse Display Oak Tree Cold Room End Display

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