PERNOD-RICARD_REGISTRATION_DOCUMENT_2017-2018

At Pernod Ricard, conviviality is more than our profession, it’s our driving purpose. We strive to bring people together. As “Créateurs de convivialité,” the Group’s vision is to ensure that each of our brands are at the heart of every shared moment, transforming these social occasions ŝŶƚŽ ƚƌƵĞ ĞdžƉĞƌŝĞŶĐĞƐ ŽĨ ĐŽŶǀŝǀŝĂůŝƚLJ ʹ ƐŝŵƉůĞ͕ ŐĞŶƵŝŶĞ͕ ĚŝƌĞĐƚ ĂŶĚ ĂƵƚŚĞŶƟĐ ŵŽŵĞŶƚƐ ŽĨ ƐŚĂƌŝŶŐ͘ /Ŷ ƌĞĂůŝƐŝŶŐ ƚŚŝƐ ǀŝƐŝŽŶ ǁĞ ǁŝůů ĂĐŚŝĞǀĞ ƚŚĞ ĂŵďŝƟŽŶ ŽĨ ŽƵƌ ĨŽƵŶĚĞƌƐ WĂƵů ZŝĐĂƌĚ ĂŶĚ :ĞĂŶ ,ĠŵĂƌĚ ƚŽ ďĞĐŽŵĞ ƚŚĞ ǁŽƌůĚ ůĞĂĚĞƌ ŝŶ ƚŚĞ tŝŶĞ Θ ^ƉŝƌŝƚƐ ŝŶĚƵƐƚƌLJ͘

4 A C C E L E R A T O R S

_ _ WŽƐŝƟŽŶ ŽŶĞ ŽĨ ŽƵƌ ďƌĂŶĚƐ Ăƚ ĞĂĐŚ ĂŶĚ ĞǀĞƌLJ ƐŚĂƌĞĚŵŽŵĞŶƚ ŽĨ ĐĞůĞďƌĂƟŽŶ͕ ƌŽŽƚĞĚ ŝŶ ůŽĐĂů ƌĞĂůŝƟĞƐ P O R T F O L I O M A N A G E M E N T

_ _ WƌĞŵŝƵŵŝƐĞ ƚŚĞ ƉŽƌƞŽůŝŽ Θ ƐƚƌĞŶŐƚŚĞŶ ŽƵƌ ƉŽƐŝƟŽŶ ĂƐ ƚŚĞ ůĞĂĚĞƌ ŝŶ ůƵdžƵƌLJ ƐƉŝƌŝƚƐ P R E M I U M I S A T I O N A N D L U X U R Y

_ _ ƌĞĂƚĞ ďƌĂŶĚ ĞdžƉĞƌŝĞŶĐĞƐ ƚŚƌŽƵŐŚ ŶĞǁ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ I N N O V A T I O N

_ _ ĐĐĞůĞƌĂƚĞ ƚŚĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ĚŝŐŝƚĂů ŝŶƚŽ ĞǀĞƌLJƚŚŝŶŐ ǁĞ ĚŽ D I G I T A L A C C E L E R A T I O N

ĐŚĂŶŶĞůƐ ƚŽ ŶĞǁ ĞŵĞƌŐŝŶŐ ĐŚĂŶŶĞůƐ͕ ƐƵĐŚ ĂƐ ĞͲĐŽŵŵĞƌĐĞ ʹ ƚŽ ŽƉƟŵŝƐĞ ĚĞůŝǀĞƌLJ ŽĨ ŽƵƌ ƉƌŽĚƵĐƚƐ͘

dŚŝƐ ƐƚƌĂƚĞŐLJ ǁŝůů ĂůůŽǁ ƵƐ ƚŽ ǁŝŶ ŽŶ ƚŚĞ four ďĂƩůĞŐƌŽƵŶĚƐ ǁĞ ŚĂǀĞ ŝĚĞŶƟĮĞĚ ƚŽ ĂĐĐĞůĞƌĂƚĞ ŽƵƌ ŐƌŽǁƚŚ͗

KƵƌ ĨŽƵƌ 'ƌŽǁƚŚ ĐĐĞůĞƌĂƚŽƌƐ ůĞǀĞƌĂŐĞ ƚŚĞƐĞ ƐƐĞŶƟĂůƐ ƚŽ ŵĞĞƚ ŶĞǁ ĐŽŶƐƵŵĞƌ ŶĞĞĚƐ͗ WŽƌƞŽůŝŽDĂŶĂŐĞŵĞŶƚ͗ ƉŽƐŝƟŽŶ ŽŶĞ ŽĨ ŽƵƌ ďƌĂŶĚƐ in each moment of conviviality; WƌĞŵŝƵŵŝƐĂƟŽŶ ĂŶĚ >ƵdžƵƌLJ͗ encourage consumers to move upmarket and consolidate our leadership in the luxury spirits segment; /ŶŶŽǀĂƟŽŶ͗ ĚĞǀĞůŽƉ ŶĞǁ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͕ ĂŶĚ ĐƌĞĂƚĞ ŶĞǁ ďƌĂŶĚ ĞdžƉĞƌŝĞŶĐĞƐ͖ ŝŐŝƚĂů ĐĐĞůĞƌĂƟŽŶ͗ integrate digital technology into all our projects.

1 tŝŶŶŝŶŐ ŝŶ <ĞLJ DĂƌŬĞƚƐ

2 ƵŝůĚŝŶŐ WĂƐƐŝŽŶ ƌĂŶĚƐ

3 &ƵŶĚŝŶŐ ƚŚĞ :ŽƵƌŶĞLJ

4 ŶŚĂŶĐŝŶŐ WĞƌĨŽƌͲ ŵĂŶĐĞ ƵůƚƵƌĞ

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PERNOD RICARD REGISTR A TION DOCUMENT 2017/2018