Viners Safety Knives Marketing Update July 2019

MED IA LANDSCAP E

When it comes to the topic of knives, the media is split into two defined areas:

Publications focused on food preparation, cooking, interiors, women’s lifestyle across nationals, monthly glossies, weeklies and online. 1.

2. News / trade titles focused on the topic of knife safety.

These two areas of the media have quite different concerns and information needs.

The food press is all about knife performance, longevity, ease of use, comfort and style.

The news / trade media is concerned about growing knife crime, the sale of lethal knives act and the impact on retailers.