Viners Safety Knives Marketing Update July 2019

MED IA APPROACH - PRE LAUNCH

Our agency Unify PR have suggested sending samples of the new knife design when it is ready to the top 20 media for product reviews. We would ask them to sign NDA's before anything is shared with them to be sure that the designs are kept confidential until we are ready to share.

We would suggest testing the new knives confidentially with top-tier media in the food, homes and lifestyle sectors.

A selection of questions will be sent with the samples to gather as much detail as possible from each journalist.

This will help to highlight any performance issues and inform the messaging to ensure the consumer launch is a success.

Publications to be targeted include: Which? T3, Trusted Reviews, The Independent, The Times, Good Housekeeping, Telegraph, BBC Good Food (print and online), iNews, Wired, Veggie, Olive, Delicious, Great British Food, Huff Post, Ideal Home, GoodToKnow, Your Home, My Weekly