Sparks Electrical News August 2016

LIGHTING

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NEW NAME OF LAMPS BUSINESS ANNOUNCED

O SRAM, one of the world’s leading lighting manufacturers, continues to make pro- gress with the ‘carve-out’ of its general lighting lamps business. After the supervisory board of OSRAM Licht AG approved the ‘carve-out’ of the unit in June 2015, the name of the new company was decided. “We opted for a combination of the terms ‘LED’ and ‘advance’ and will call the newly es- tablished company LEDVANCE,” says Olaf Berlien,

sition and that the company has “a powerful inter- national sales team, comprehensive expertise in the lighting industry and in the volume business, and can also use the OSRAM and SYLVANIA brands on the product level in the future”. As an independent company with leaner struc- tures and more freedom, LEDVANCE will also be able to respond considerably faster to changes in market conditions and individual customer needs. “With this, we are pursuing the idea of a consist- ently customer-orientated organisation,” concludes Hansen.

Mannhart for operations, and Bettina Kahr-Geleng for human resources. “Together with this internationally experienced and highly motivated management team, I’m look- ing forward to leading LEDVANCE jointly with our more than 10 000 proficient and committed em- ployees into a future of sustained success,” says Hansen. “I see good growth opportunities, espe- cially in the area of standardised OTC luminaires.” James Clifford will be handling the South African marketing and communications’ portfolio for LED- VANCE and will launch the new LEDVANCE brand locally. Berlien says LEDVANCE is already in a good po-

CEO of OSRAM Licht AG. “The name reflects the trend toward LED in the lighting market as well as the opportunities arising from this development – opportunities that LEDVANCE will actively exploit.” The product portfolio of LEDVANCE covers tradi- tional lighting, modern LED lamps and standardised over-the-counter (OTC) luminaires, as well as con- nected and intelligent lighting solutions for smart homes and smart buildings. LEDVANCE will be led by Jes Munk Hansen, a Dane who has already been at the helm of the lamps business for one year after previously heading Osram’s important Americas business. Oliver Neubrand will be responsible for finance, Erol Kirilmaz for sales and marketing, Peter

Enquiries: +27 11 207 5700

James Clifford, marketing and communications, LEDVANCE brand.

NEW GENERAL MANAGER APPOINTED

Wimpie Ludwick

BEKA Schréder, Africa’s leading manufacturer of LED luminaires and glass fibre reinforced polyester poles, is pleased to announce the appointment of Wimpie Ludwick as its new general manager. Ludwick, who first started with BEKA in 1995, held various positions within the company and region, be- ing the market development manager for Australia and New Zealand and the national sales manager for the past three years. He has officially succeeded Carl Watson, who has been appointed as chief regional officer for Schréder IMEA. “It is an exciting time to become a leader of an organisation that is in the forefront of LED luminaire design and manufacture in the African continent,” says Ludwick. “Despite the challenging economic climate, BEKA Schréder is enabling technologies that allow its customers to have more control of their applications and environments. This allows clients to easily enable their energy efficiency initiatives, thus providing them the shortest return on investment and the lowest total cost of ownership.” Ludwick holds a National Higher Diploma in Electrical Engineering and has been in the electrical engineering field for more than 30 years. He brings with him a wealth of experience, having worked in the public and private sectors covering specifications, designs, electrical infrastructure, and outdoor lighting.

Enquiries: +27 11 238 0069

SPARKS ELECTRICAL NEWS

AUGUST 2016