Bulletin Board Magazine 2018 Volume 4

SBA Sponsor Committee

WHERE BUILDING BEGINS

…AND NOWAWORD FROM OUR SPONSORS! by Bill McNamara, SBA Sponsor Committee, Chair

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s we enter 2019, we usher in year four of the Shore Builders Associate Master Sponsor Program. While past events have been phenomenal, the ideas and opportunities that are formulating for 2019, may be the best yet. The mission of the program is to provide sponsors an opportunity to build and create one on one relationships with our builder members. We want to create an environment of peer to peer interaction. The program has focused on bringing to the table the decision makers of each organization and allowing

OK. The sponsorship program is flexible in its offerings but it’s also better suited for the objectives of long-term brand building then to meet a sales goal for a single month. Membership at Shore Builders allows all of our associates to meet with Builders in multiple environments each month. Between regular meetings, happy hours, committee meetings or special events like Martell’s, associates can attend a function that is well planned and attended. These events are the back bone of the association’s success of bringing builders

Bill McNamara SBA Sponsor Committee Chair

CONNECT.

LEARN.

GROW.

“ The relationships that I have generated since becoming a sponsor add value to my customers outside of just product and price.The fact that the product showcase is manufacturers only allows us the opportunity to present our products in an intimate setting which provides value for both the vendor and the builder without a significant time commitment. ” Rebecca Raffa – Andersen Windows

April 2 - 4, 2019 - Atlantic City, NJ Sales & Marketing (SAM) Awards - April 2 Conference & Expo - April 3 & 4 CONNECT: 6,000+ building industry professionals LEARN: Attend educational and accredited courses GROW: Expand your business with this networking opportunity

the Builders to interact with the individuals who are establishing pricing, approving a loan, or responsible for problem solving an issue or transaction. The program is not inexpensive. The program is not meant to be the complete marketing plan of a sponsor’s services. Rather, the program enhances the ability for companies to establish relationships and not just sales. It’s not for everyone and that’s

and associates together. The Associate Master Sponsorship Program provides a member another opportunity to build and cultivate that builder relationship. When planning a master sponsor event, the committee looks at two driving principles, will the event provide value to the builder and will it attract new builder members?

ABConvention.com

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Bulletin Board | 21 | www.shorebuilders.org

Bulletin Board | 22 | www.shorebuilders.org