Babesta Beat AW16

RYLEE &CRU Fall in love with

W hat makes the children ’ s brand with a muted palette and delicate , hand - drawn illustrations such a fan favorite ? R ylee & C ru delivers nostalgic childrenswear with dreamy photography , capturing the imagination of nearly 70,000 I nstagram followers and countless other devotees . T he brand ’ s ascent to the top of the indie children ’ s market is much like their designs — no hocus pocus , just an authentic focus on creating charming , minimalistic yet artistic designs that connect with both parent and child . W e talked to founder K elli M urray to find out more about the coveted brand . on creating Rylee + Cru “Rylee + Cru was really a culmination of all of my past experiences. It was merging my love for fashion and design, my love for illustration, and my love for my kids. It just felt like this is what I was always meant to do. It’s a lot of trial and error. I probably spend the most time on artwork...creating it and then figuring out what belongs where. I CAD it all up on my computer and play around with a ton of different options before making any final design decisions. My “throw away” pile is usually a lot deeper than my “keep” pile...

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babesta beat spring/summer 2016