FY18 Q2 Report FINAL

ADMINISTRATION |

COMMUNITY RELATIONS 23

SOCIAL MEDIA ENGAGEMENT The Town’s Facebook, Twitter, LinkedIn and Instagram accounts made a combined 1.6 million impressions this quarter, an increase of 10.7% from last quarter.

INSTAGRAM HIGHLIGHTS

Instagram is the fastest growing social media platform, and the fastest growing account for the Town. In the second quarter of FY18, the @TownOfMorrisvilleNC account had a 16.9% increase in followers. A portion of this boost came from the Morr Fall Fun promotion that wrapped up at the end of October. An early morning photo of the Perimeter 5 building that INC Research will be moving into, shown right, was the most popular post this quarter. The most popular video was a demonstration of the new Police Department vehicle with all the lights flashing.

FACEBOOK

The four Facebook accounts each engaged thousands of residents this quarter. Across all accounts, the most popular post was from the Police Department, show-

Pictures Hub groundbreaking and Coffee with a Cop were also very popular this quarter. The Food Hub groundbreaking is featured on the cover of this report. from the Food

ing K9 Arko riding the baggage claim at the airport on Thanksgiving weekend. This video reached more than 77,000 people. Other top posts included promotion of the Trunk or Treat event and Smart Asset naming Morrisville the third best place to raise a family in North Carolina.

MORR FALL FUN Our first contest run exclusively on Instagram, Morr Fall Fun, was a great success, with more than 60 entries. All of the winners provided high- resolution versions of each of the winning photos for Town use, and will be incorporated into the new website.

Partnerships provided a significant boost to the reach of Town generated content on Twitter this quarter.

Staff plan to develop similar photo contests in the future based on the success of this promotion.

TWITTER

The top post, about the Town participat- ing in ABC 11’s Operation Save A Life fire safety project, reached more than 250,800 people. The second highest reaching post, about Wake Transit, was shared across the region, encouraging people to attend public input sessions in Cary.

Other top Tweets included messages about the Louis Stephens Drive public meeting hosted by NCDOT at Town Hall, Fire Safety Day, and swim lessons.