The Winebow Group Marketing Calendar

New Label POS and Display Pieces Boasting a fresh new look, F AT bastard’ s new label point of sale will be available year round. Fun, eye-catching topiary display pieces will also be available to support our new label launch. Allocation TBD. Launch Date: January 1

New Packaging and Red Blend Launch Announcing the launch of NEW High Note Andes 1,100 Meter Red Blend, along with a complete refreshed line look and supporting sales tools. Launch Date: January 1

12 Essential Iberian Wines, Portfolio and Map Release of a new brochure highlighting the essential Iberian wines and their corresponding selling points in addition to a revised and enhanced Iberian Portfolio and fold-out map. Available year round. Launch Date: January 1