The Winebow Group Marketing Calendar

Collector’s Events High end collector’s tasting events with Laura Catena in select markets and On-premise accounts. Launch Date: Ongoing

Advertising in Leading Wine Publications Advertising in leading publications such as Wine Spectator, Wine Enthusiast, and Wine & Spirits. Launch Date: Ongoing

National Accounts O -Premise Montblanc Program Incentive Program with Montblanc Pen Rewards for O -premise Chains in selected markets. Launch Date: January 1

High Altitude Chardonnay Focus Key selling tools to support Catena Classic and Alta Chardonnay, including a brochure. Launch Date: March 1

Blitz Week and Brand Kits Supporting 2015 Blitz Week activity with a comprehensive brand kit including brochures, talkers, videos, etc. Blitz week occuring in April. Launch Date: March 1