KSS July Edition eKourier 2025

FEATURE

KEEPING UP WITH BUSINESS

As we step into the quieter months of Winter, it’s easy to look back at results that didn’t quite meet expectations and we let doubt creep in. But the past is unchangeable and dwelling on what could have been only distracts from what we can achieve moving forward. Instead, I thought it would be good to focus on what we can do to keep motivated, our customers delighted, and our business momentum growing upwards.

‘

REMEMBER: THERE IS NO SILVER BULLET When results dip, the temptation can be to chase shortcuts. That type of thinking generally resorts to discounting, frantic promotions, or untested marketing. But this type of quick fix rarely delivers sustainable growth. Instead of panicking, double down on the processes that work: like positive friendly customer interactions, clean well presented sites and treating any sales enquiry like gold. Patience and persistence are far more powerful than any one-off tactic. BUILD SALES ON TRUST At its core, effective salesmanship is about trust, not tactics. Customers want to feel understood and supported, not pressured. By listening carefully to their concerns, tailoring storage solutions to their unique situations, and following through on every promise, we earn their loyalty. A one time sale might fill a unit today, but trust ensures that customer returns tomorrow and brings others with them. LOOKING AHEAD Historical performance shows that winter months naturally see a dip in activity. But just as the days lengthen

DO THE BASICS WELL Success isn’t built on gimmicks; it’s founded on doing the fundamen- tals consistently well. A clean, secure site, presented well, customer set up correctly in storman, and making the best effort for feedback and confirma - tion from our 20 Day Care Calls, to ensure the best customer satisfaction possible. When every Team Member knows their role and performs it well, from the moment a phone rings to the goodbye and thanks for the business at move out, we cement a reputation for reliability. Excellence in the basics sets us apart from our competition and builds the confidence to tackle bigger challenges ahead. COMMUNICATE WITH CARE Every interaction, whether in person, over the phone, or by email, is an opportunity to reinforce our “Store with the People Who care” mindset. Never underestimate the power of a friendly greeting, a genuine question about a customer’s needs, or a follow up message to ensure everything is going smoothly. Clear, empathetic communi- cation not only solves immediate issues, it creates advocates who will recommend us to friends, family and colleagues.

‘ By mastering the basics, communi- cating with genuine care, resisting quick fix panic, and grounding our sales approach in trust, we’ll be ready to capitalise on the “blue sky” opportunities of Spring and Summer and temperatures rise, so too will customer confidence and demand. By mastering the basics, communi- cating with genuine care, resisting quick fix panic, and grounding our sales approach in trust, we’ll be ready to capitalise on the “blue sky” opportuni- ties of Spring and Summer. The past may be fixed in our rear view mirror, but our path forward is wide open and brighter than ever.

Andrew Kirkham NZ Operations Manager

12 Kennards Kourier July 2025