KSS eKourier January Edition 2025

FEATURE

BE PROUD BE CONFIDENT

T here are certainly many on costs, others follow market trends or react to competitors, and some just stick with what they’ve always done. But ultimately, pricing should come down to one thing: the value our customers perceive in what we offer. When we get this right, everyone benefits. Our customers receive a product or service that meets their needs, and we, the provider, earn a fair return for our efforts. To achieve this, it is important to understand what makes our product special and what our customers truly value. It's easy to overemphasise features that might not matter to our customers. Focus on what sets us apart and why customers choose us over anyone else, and then broadcast it loud and clear! First, our reputation speaks for itself. We’re a household name and pioneers in the industry. People know us and trust us with their most valuable posses - sions. That kind of confidence isn’t built overnight, especially when customers are facing stressful situations. Many of approaches to pricing: some companies base their prices

our customers are in transition, dealing with significant life changes, and knowing they’re storing their belongings with a reliable, established company makes all the difference. This trust is fundamental to our value proposition. Next, there’s the product itself, our facilities and amenities. We offer prime locations, well-maintained buildings, and a diverse range of storage options, including Wine Storage, Deposit Boxes, and Gun Storage. Our facili - ties provide convenient access hours and a variety of amenities, such as parking, meeting rooms, and kitchens. And we don’t compromise on security. We’ve invested in advanced systems with personal pin codes, secure units, alarms, and comprehensive insurance options. The quality of our facilities is a key reason why so many choose us as their preferred storage solution. Then, our service is exceptional. We don’t just hire to fill roles; we build a team that genuinely cares. Our people are our greatest asset. We provide a personal touch throughout the entire customer journey. We create a positive, memorable experience from start to finish. Our exceptional service shows

our customers that we truly care.

Finally, our honest pricing is straight - forward and transparent. No hidden fees, no up front costs, no confusing discounts, just clear, easy-to- understand pricing. We offer refunds for any unused time, providing flexibility that our customers appreciate. This transparency builds trust, which is exactly what they’re looking for. The proof is in the results, with our Google Reviews, returning customers, and positive feedback. People are even willing to pay a little more for what we offer because they see the value in our premium products and are happy to invest in a better experience. We make their lives easier by providing everything they need along the way, whether it's packing supplies from our Box Shop or friendly support from our team. 'Store With the People Who Care', that’s what sets us apart and keeps customers coming back. We’re market leaders because we deliver quality that customers recognise and trust.

Javier Perez Head Of Revenue & Commercial

18 Kennards Kourier Jan 2025