eKourier April 2013 -

Introducing Blaine and Amber

Thank you to Mike Retter, Mark and Gemma from Circus Media for master minding the creation of Blaine and Amber, “The Young and the Cluttered”. And for being patient with incorporating our ideas and changes. We are very appreciative of the end result. Our thanks also goes to Katy Donoghue at Giddyup Graphics for her tireless efforts in capturing our characters Blaine and Amber artisti- cally for our banners. And to Carmel Whitfield at Carmel’s Creative Signs for production of all our banners that will go on display at our centres throughout the year. I would like to thank one of your staff members on their outstanding customer service in which we received today whilst looking at storage units to rent in the near future. Brett showed us through a number of units and was more then helpful, he explained everything thoroughly for us and answered any questions promptly. We have chosen to go with Burleigh Junction which is well out of our way as we are in Hope Island, purely because of the outstanding customer service we received. It is not often people take the time out to thank people for the service they receive. I would like you to pass on my thanks to Brett and his outstanding customer service and love for his job, it was a very pleasurable stress free experience. Customer Feedback “To whom it may concern,

L to R - Lee Perry as Blaine, Darren Marshall from Kennards Self Storage, Mark Sharman from Circus Creative Team, Gemma McLellan from Circus Creative Team and Sarah Aubrey as Amber.

benefits of storing with Kennards.

Our aim is to create two memorable characters that could potentially gain a following similar to other memorable characters such as the recent AAMI ads that feature Ketut and Rhonda and on the old Yellow Pages ad’s that featured the memorable line “not happy Jan”. We hope that Blaine and Amber will generate fun and excitement that engages the audience and moves us closer to our goal of becoming a “Famous Household Name” . Darren Marshall General Manager Kennards have partnered with TSM Media Agency to source and buy radio advertising space for our two characters Blaine and Amber to feature. The ads will air on the Aust Stereo Network for each capital city and on the Australian Traffic Network across all radio networks commencing April 2013.

The concept of two characters offers great versatility. Blaine and Amber will ‘start’ their careers on radio. But there is scope for them to feature on Social Media with their own Twitter and Facebook accounts, print media and on TV Ads. We could also use Blaine and Amber to facilitate competitions to win a prize - the opportunities are endless. The American day time Soap Opera is recognised and watched across much of the globe which means the Blaine and Amber concept can translate easily into other markets like New Zealand. Visually Blaine and Amber will be portrayed as animated cartoon charac- ters in the style of Liechtenstein, to fit the Soap Opera style of storytelling. In addition to the radio campaign each story will be supported by a banner to be displayed at each property. Leveraging our location to give each ad greater impact, a new banner will be rolled out with each new story.

Thanks, Samantha and Kerrod.”

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Kennards Kourier April 2013