eKourier April 2013 -

Website Development –Turning Our Attention to Mobile

A ustralian smartphone users are frustrated with lack of mobile websites. A Google study has revealed that 86% of smartphone users have researched local businesses and services on their mobile device, with almost half of these users conducting searches at least once a week.

exact, less than one in five Australian businesses have a website that is mobile optimized. And with portable web access set to exceed desktop access within the next two years, this is a huge problem. According to another Google study entitled “What Users Want Most From Mobile Sites Today”, 61% of users said that if they didn’t find what they were

“Technology is rapidly changing, and many businesses are missing out by not revolving quickly enough in accommodating ‘todays customer’. ”

With our web framework firmly in place all development efforts now shift to the mobile platform building a punchy lightweight version tailored for the growing number of mobile users that want conveni- ence and ecommerce anywhere, anytime. Stay tuned for more news, at this stage our mobile site(s) production dates are locked in for April. Jeff Xanthos Business Analyst When designing the trolley we consid- ered handle type ie: bent slightly or straight, castor types, movement capability, galvanised, zinc, stainless steel or powder coated finishes, size of the trolley to suit our storage Centre’s, wire, timber or flat bases. The trolleys will feature a galvanised platform which does not need painting and is designed to suit smaller aisle ways with specific non-greased, non-marking castor durability for better manoeuvring. The ergonomic design of the new Tente trolley allows our customers to comfort- ably use them. They are maintenance free and are suited to the outlay of our storage Centre’s. The Trolleys are no longer required to be assembled on-site as they are delivered fully assembled. An added feature of the trolley is that the handles and castors are set within the outer frame. Wayne Birch Operations Manager VIC

The question is what do they do when they can’t find the information they are looking for? Where do they go if your website is just too hard to use on their phone? Despite the high saturation of mobile devices amongst the Australian population – 16.2 million to be

looking for right away on a mobile site, they’d quickly move on to another site, resulting in a loss of potential sales. Technology is rapidly changing, and many business are missing out by not evolving quickly enough in accommo- dating ‘todays customer’.

KSS Flat Bed Trolley ‘Comes of Age’ Consideration was given to castor types, design, fit for

purpose, adaptability to suit our facilities and ease of ordering and maintaining equipment performance. Our new flat bed trolleys supplied by Tente Casters and Wheels In Australia (ex R.Moore Equipment) are designed with customers use in mind. Made to a superior standard that is strong, long lasting and reinforces our professionalism and commit- ment to the customers storage experience.

The Tente flat bed trolley is the culmination of months of

R ecently we undertook the task to improve the perfor- mance of our existing trolleys with the consist- ency and type we utilise at all our Centre’s.

trials, feedback from team members and suppliers, on-site performance and design changes, and as a result is engineered for ease of use and durability in mind.

Kennards Kourier April 2013

4