eKourier July 2014

TRAINING

2014 Wine Storage Specialist Training Programme

W e are embarking on an enhanced and more intimate relationship with our current and future wine storage customers. We believe training our Teams to be "Wine Storage Specialists" is an important element of this process! With 16 locations our wine storage niche represents a potential annual income of $2.9 million. The two day session began with a full day wine appreciation course with The Wine Society and concluded with a day in the THQ Training Room focusing on the wine industry, sales, features and benefits, competitor intelligence, cellar management and much more. We want our Teams to shine above our competition, by being well-versed in wine cellaring, motivated to develop their wine knowledge further and a desire to grow their wine storage occupancy. Their knowledge on wine and wine cellaring is a crucial component of our customers experience.

“Having completed the Wine Training course, I was able to rapidly increase my knowledge about wine. It allowed me to understand the different varieties of wine, ideal temperatures for storing, importance of follow up and set me up for sales success. Wine Training has allowed me to improve every customers experience and interaction. I’ve also developed avenues to achieve positive growth in my wine cellar.” “This Training is definitely helping with our sales here at Thebarton with an increase of approximately eight units. The first day was a definite eye opener into how we can converse with customers and the second day sealed our sales techniques to offer the best solution to all of our wine customer’s needs. Thanks for the opportunity, I definitely see this as a great training tool for all centres moving forward. Eric Conliffe - Artarmon, Pacific Hwy

“This topic of Educating Wine Lovers is so true. Appreciating the many different characteristics and complexities of wine I never knew before. Loving the learning.”

Steve Jansen - Chatswood

Lynda Walsh Wine Cellaring Business Development Manager

Adam McCoy - Thebarton

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Kennards Kourier July 2014