eKourier Oct 2011

Team Member Profiles

Mark Allen Assistant Manager - Homebush Career background: Department Manager (Audio/Video) for

Sandra Mazzitelli Manager - Preston Career background: Before Kennards I managed the Emirates 1st Class Lounge at Tullamarine Airport. Marital status: Living in sin! Any children? No. Hobbies/interests: I love cooking and eating. I also enjoy bingo and having a chinwag with my friends. Favourite movie: Dumb & Dumber

2nds World at Caringbah Marital status: Single Any children? No

Hobbies/interests: Horse riding, skiing and mostly spending time with the family Do you play any sport or have any special talents? Does Playstation count as a sport?! Favourite book: Anything by Wilber Smith Favourite movie: Zombieland

Favourite restaurant/food: Turkish food, especially their pizzas. Best restaurant would be Saganari at Docklands. Where did you grow up? I grew up in Melbourne to Italian Parents. Back then all everyone wanted to do was get married and have kids. Any pets? A chicken called Leslie Favourite holiday destination: I love Tasmania. I will retire there.

Favourite restaurant/food: Beef Strogonoff, K.F.C. Where did you grow up? A very small country town in South Africa. So small it only has 2 traffic lights! Any pets? A cat named Kat Favourite holiday destination: Geneva - Swiss Alps (skiing)

WEB WORD! - Where’s the Website and What’s on Google? I t’s great to be writing to you all at such an interesting time. To give you an update on the web site is seen by Google as one page only. When we do get into optimizing sites we’ll need to do the same for their surrounding suburbs. It will be far more effective with each of you having your own centre page on the site that we can point these listings to. on projects or ideas with all of the team and encourage feedback.

website, we’ve now had a month or so where updates to StorMan have settled down. This has allowed us to get stuck into the website and StorMan talking to each other. We’re now able to post transactions for enquiries, reservations and the box shop straight from the website, which is a great step forward. With many of you now having completed the section on Google at Skill Builder, we’re starting to get a flood of feedback from you on how to improve the ranking of your centres. This is sensational and please keep it up. At this stage (and most likely until the launch of the new site) we won’t get into optimizing individual sites organically. We have been concentrating on the bigger search terms such as capital cities and regions. At the moment as I am sure you remember from Skillbuilder, the old

Many occasions in the past demonstrate how the teams can be the originators of some of our best ideas. Yammer may prove to be the way you can engage in a conversation and shape future services without leaving the comfort of your shop front. “With many of you now having completed the section on Google at Skillbuilder, we’re starting to get a flood of feedback from you on how to improve the ranking of your centres.” The other initiative has been the bringing closer together of our Facebook, Linked In, Twitter and Blog pages. You will already see the Blog feeds articles on Facebook. Before the month is out we’ll be feeding the same articles directly to Twitter and Linked In.

This month we’ve also taken a big step up in our pay per click advertising - both from a branding perspective to ensure our name appears as frequently as our competitors, but also targeting the site names and niche services that we offer such as wine storage, safety deposit boxes and gun storage. Initial results are promising, showing a massive increase in customer click throughs. The real test will be when we see how many more enquiries and move-ins you receive over the longer term from this advertising. New platforms have also been the buzz word in the last month or so. At THQ we’ve been experimenting with an internal blog/ forum called Yammer. The aim is to see what is the best way in the future to share progress

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Kennards Kourier Oct 2011

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