Strategic Plan

FOUR P I L LAR S

PILLAR ONE - GROW Growing our membership is about identifying opportunities in the marketplace and understanding what potential and existing members desire from Greystone Golf and Country Club. The first pillar, Grow, is centered on an in-depth understanding of the member’s needs, their perspective of Greystone Golf and Country Club, and increasing their awareness and use of our club. With the newer generation entering the workforce, it is imperative that Greystone Golf and Country Club adapt to trends and tap into the millennial membership opportunities. Our goal will be to grow at a rate 15 net GEMs per year for the next five years, which will bring us to 700 GEMs at the end of 2022. Position Statement PILLAR TWO – IMPROVE As part of an ongoing commitment to organizational excellence, it is critical that internal processes function at the level of productivity reflective of the highest standards for Greystone Golf and Country Club. There remains opportunity strive to provide an elite experience, consistent with the leaders in the field such as the Ritz-Carlton and Disney. We will establish Standards of Service and Delivery and improve the overall membership experience consistent with leaders in the industry. Our Foundation of Golf, Food and Beverage, Fitness, Tennis and Swimming need to be at the high end of the market standard before we take dynamic next steps. PILLAR THREE – INVEST Greystone Golf and Country Club is committed to developing its employees to be high performing professionals. To remain competitive and valued in the industry, it is critical that all employees represent the highest professional standards, taking advantage of internal and external professional developmental opportunities, and executing across clear expectations in their job roles. Focus will be on Interdepartmental training, Company-wide training and core trade conferences. It is also critical to invest in long term agreements with the most key personnel and lock into a mutual commitment and demonstrated loyalty for company and employee. PILLAR FOUR - BUILD It is important for Greystone Golf and Country Club to commit to updating and enhancing our facilities. The long-term capital replacement program with enhancements when replacing certain assets is critical to the Club’s success. Many compare caring for the Club assets to taking care of a home. Yes, but imagine hosting a neighborhood block party at your home 300 days a year and the increased wear on many aspects of the home. To retain members and bring in new prospective members we need updated facilities that everyone can be proud of utilizing. Also, a focus on non-golf sports amenities will drive families to join and stay the Club. END GOAL Create a foundation of excellence and long-term sustainability for generations to come!

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