Organic Insights Magazine - Spring 2023

Organic Insights / Spring 2023 / 25

NATURALLY GOOD EXPO 2023 – TAK ING BUS INES SES TO THE EXPO!

NASAA Organic’s presence in Sydney at Naturally Good this year was again very well received by exhibitors and delegates. We have taken a quick breather to look at the success of the event and are pleased to note it was well worth the visit! The team onsite were inundated with questions from the agribusiness sector and continued communicating a voice for organic advocacy and the need for processes to underpin the integrity of organic production systems needs of the wider industry, NASAA Organic launched their Agribusiness Support Services of tailored education and training that supports corporate and government groups, individual businesses, and family farms through their sustainable business change. NASAA Organic supports NCO clients unable to attend the event in person, and we saw an increased presence this year in the number of and boost consumer confidence in certified organic products. In responding to the

• Broth of Life • Desert Shadow • Grampians Olive Co • Grenera Nutrients Pvt Ltd • Jurlique • Kimchi Club • Montville Coffee • Nocelle Foods • Omnia Specialities Australia • Organic Times • Strathbogie Flavours • Tscharke Wines • The show bags are always a hit – and this year the 300 went quickly, particularly with NASAA Organic’s giveaway in the bag being an eco-friendly cutlery set, with the box labelled “We give a fork.” The bags successfully made their way out amongst distributors, buyers, retailers and consumers. Alex Mitchell, NASAA GM was on the stand for the full event. “I was overwhelmed by howmany people stopped by just to say thank you for being at the expo, and providing them a chance to ask about certification, organic principles and to look for specific products for themselves or their business.” Several of our operators also had their own stalls, which provided an opportunity to direct customers straight to their location and meet them personally. Two days prior to the Naturally Good Expo, NASAA Organic hosted a very informal “Meet and Greet”. This was a fantastic opportunity for those that attended to network, learn more about each other’s businesses and the wider organic industry in general. The Naturally Good team have noted “the annual two-day B2B Expo is the largest of its kind in the Southern Hemisphere, showcasing more than 200 exhibitors from around the nation, in diverse areas of food, beverages, beauty, health and homewares, as well as more than 30 influential business speakers. Buoyed by the global interest in health and wellness, a multitude of influential buyers and retailers attended the June 6-7 event at Sydney’s International Convention Centre.” The expo will return to Sydney next year fromMonday 5 – Tuesday 6 June at the ICC.

businesses able to showcase their high- quality products. NASAA Organic was also very fortunate to have Minka Park onsite from Kimchi Club providing her onsite tastings of Kimchi, and Andy Wood showcasing Bactivate’s range of inputs for organic production. NASAA Organic would like to thank the following participating businesses that contributed product for display, show bag items and digital display material, enabling the Naturally Good visitors to appreciate the breadth of the industry in providing certified organic products for all parts of life and business. • Australian Kelp Products • Bactivate • Bee Happy Apiaries • Biodynamic Agriculture Australia

Top: Minka Park (Kimchi Club) Above L to R: NASAAOrganic team– LeeMastus, Alex Mitchell andCaroMöller

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