Culture Book 2024

WE RUN ON EOS

EOS IN ACTION

ENTREPRENEURIAL OPERATING SYSTEM (EOS)

CORE FOCUS

PURPOSE: To be the Finest Entrepreneurial Bank.

In 2010, Bridgewater Bank implemented the Entrepreneurial Operating System (EOS) and never looked back. Known as a set of simple concepts and practical tools to help entrepreneurs obtain their goals, EOS keeps us laser focused on ways to propel the Bank forward. Within no time, terms like Traction, Rocks and Cascading Messages will become common knowledge. With EOS, we continually experience growth and tackle challenges head on.

OUR NICHE: Responsive support and simple solutions for entrepreneurs.

MARKETING STRATEGY

TARGET MARKET: Privately-held entrepreneurial businesses in the Twin Cities looking for help fueling growth and value responsiveness and unconventional solutions.

CONSUMER LIST: Successful individuals in the Twin Cities who are tired of conventional banking, value responsiveness and enjoy connecting with like-minded people.

PEOPLE • Right People • Right Seats

VISION • 8 Questions • Share by All

THREE UNIQUES:

1. Entrepreneurial - with a local perspective.

2. Expect an unconventional experience and notice how responsive a bank can be.

DATA • Scorecard • Measurables

ISSUES • Issues List • IDS

YOUR BUSINESS

3. Networked and continuously networking.

PROCESS • Documented • Followed by All

TRACTION • Rocks • Meetings

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For Internal Use Only 19