2023-2024 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

SPIRIT & WINE END WINGS Only cross category products will be approved for this program, in effort to entice consumers to make an impulse purchase in a category outside of their initial intention.

SPIRIT & WINE END WINGS

Program Period

Spirit & Wine End Wings

1 2 3 4 5 6 7 8 9

$450 $600 $800 $800 $600 $500 $900 $400 $450

One space available per program period.

Locations: All PEI Liquor Retail Stores (Excluding Notables)

PEI Liquor Marketing Program Guide | 20